Winnable Facebook marketing strategies
Facebook marketing is at the top of all the social networks. Brands market on Facebook marketing and reach success. But it’s not easy; not even close. To market well, you have to target your audience and spend upwards to $10+ per advertisement. There are ways to win on Facebook and drive sales. These are the easiest ways that I have found and they have all brought me success.
First and foremost, you have to humanize your brand. This means treating your customers like you would your closest friends. Talk to your customers as if they are your family. The ultimate goal is to open up a line of communication. If they have any concerns or complaints, they can come to you and be assured that it’ll be fixed within a reasonable time. If a company hides behind their logo, on the other hand, it makes them more unapproachable. The customer views the company as standoffish or they may think the company does not care about their customer service.
Here are two examples. A few months ago we went to a restaurant and waited nearly a half hour to get served. When we were putting our coats on, a waiter rushed over to keep us from leaving (after he spent a half hour chatting with a waitress in a nearby drink station). We tweeted the company; nothing back. Just last night we had our pizza order messed up. After leaving negative feedback on the order, we get a call offering a free pizza. Which company are you?
Another facebook marketing strategy is to drive your content. You have to blog consistently and often. Post your blog posts on your Facebook business page. Make sure that your content has a good message for your fans. It should encourage or empower them to keep reading. Including a call-to-action at the end of every few posts will motivate them to interact with your brand. For instance, you can have them go take a quiz or join your e-mail newsletter. You can have them check out your members only area, using a discount code that is only available for a limited time. Or, have them subscribe to your Youtube channel. Call-to-action ideas are as unique as your brand.
Likewise, turn the spotlight on your fans with Facebook marketing. Let’s call a spade a spade. Businesses can’t run without fans. They are our sales and sales equal money in the bank. If you shower them with appreciation, they’re going to keep coming back each time you deliver a new product. Spotlighting your fans also allows your fans to interact with each other. You’re putting them front-and-center of your brand. Create a fan of the week and choose a person at random. This is another way you can humanize your brand. It shows that you really care about your customers. You want to see your customers happy and will do anything to keep it that way.
Don’t also forget to track your analytics. How many times has a post been shared or liked? How many comments has a post received? Or, how many unique visitors have seen that post? You want to track all of these because all of these statistics generate success. Shares mean that your post was so awesome that your fan wanted others on their page to see it. They may have shared it to Pinterest, Twitter, LinkedIn or Google+. They may have copied the link and sent it to a friend through iMessage or e-mail. Engage your fans in the comment section. If you see a lot of comments rolling in, jump in and start chatting away. You want to humanize your brand as much as possible. This shows that you’re all about customer care. You relate well on their level and you’ll score bonus points in sales.
Finally, always have advertisements running on Facebook. And, set up your business page to sell your products. It’s important to have ads constantly running on Facebook. This drives traffic and sales to your brand, which brings you more loyal fans. Selling products on your Facebook is as easy as adding a tab to your Facebook business page. On the right-hand side, when you’re signed into your page, there’s a button that says “Add a button.” Click this and name it whatever you want. It will be added directly to your business page. Marketing on Facebook is easy if you have the right tools. Use these strategies and you’ll be well on your way to success.