Effective ways of using keyword tools for search
These days digital marketing is driving customers to online businesses. Keywords are how they find products and services, but it takes skill to use these keyword tools effectively. You have to know your audience as well as you know the back of your hand. This includes targeting them specifically by demographic, region, age, gender and interest. But really, this is just the tip of the iceberg. In order to use keywords effectively, try these techniques.
First, let’s think of nothing but your brand. If people are familiar with your brand, they are going to search for it. So why would you not include your brand’s name within all your posts? Create a hashtag for your brand on social media to include in each and every post. When they search for your brand, they are going to find all content associated with that particular keyword. This not only increases page views, but it increases interaction between you and the customer. If they haven’t already committed to your brand, this is going to come close to sealing the deal.
Next, it makes sense to use product keywords. Think carefully about your product or service. What is it? What problem does it solve for your customer? Write down these keywords and research them using keyword research tools. Placing product names into your keywords creates leads for the customers. When they click on your advertisement, this is known as your click rate. And, when they convert to using your brand, this is known as a conversion. You want customers to become conversions for your brand, and it starts with using keyword research tools.
Another effective strategy is to study your competition. What keywords are your competitors using to get those conversions? Write these down and see if they are viable for you to use within your site. Don’t just slap any keyword onto any site. This is going to mislead the customer. If they feel mislead, their trust of your company is damaged. As a result, they may give you a second chance or they may not but it takes a direct strike to your credibility. This is why we study the competition and try to rise above them.
Also, focus on location-based keyword tools. If your business is located in Seattle, find dominating keywords that focus on Seattle. This helps you when you want to target your customers by their region. While not all your customers may come from the Seattle area, many may shop your business from surrounding towns, the state of Washington or even from anywhere in the world. I wouldn’t recommend targeting all these areas (because, literally, we’re talking billions of people) but narrow your keywords to who will purchase your products—within your geographical region. This makes it easier to see who that ideal customer may be.
Finally, I would recommend using more than one keyword tools research tool. This is because each keyword research tool offers different features. Some are free and others are paid, for instance. Some offer only a handful of keywords, while other keyword search tools offer thousands of keywords. There are tools that offer analysis and give you the ability to see when a keyword is searched, by who, and which companies are using it. Only use as many keyword search tools as you find effective. Too many and you’re going to be overwhelmed. Digital marketing is effective but you have to know how to play the game. Use the keyword tools and you’re going to be we’ll on your way to success.