How to use social media to market your business
It’s often tough being an online business. You must have a strategic marketing plan in order to stay on top of your competitor. You must market on a consistent basis and be in every social space of the internet. But, if you’re able to do it, your business is going to be successful. You’re going to sell products and services in ways you never imagined. Here are some helpful ways to advertise your business via social media.
First, hire a social media manager (or a whole team of them). To market your business well, you’re going to want social accounts on each social network. The top 6 social networks are Pinterest, Instagram, Google+, LinkedIn, Twitter and Facebook. If your business focuses on video, add in Periscope, Busker, and Youtube. Having a wide social presence is going to make it easy for your customers to find you. Have your social media team engage with your followers: answering questions, sending back messages, and updating your account with promotions or company information. Have them post behind-the-scenes photos and express their creativity. Encourage them to post frequently about products and related topics to your brand. This is going to keep followers interested.
Ask conversation-starter questions. Get your customers interested in your products while gaining insight. If you sell pools, for instance, ask your customers: What’s your favorite poolside activity? How do you kick off summer? This gives you insight into product creation. It could also give the customer an entry to a giveaway or contest. Maybe they get entered to win a series of swim lessons, for instance, or they get a coupon for a pool product at your store. Make it fun and engaging. Your customers will be more willing to interact if they think there is an incentive. We live in a bargain world, so give the customer something and they’ll give you what you want.
You also have to know where your customers are hanging out. If your customers aren’t on Facebook or Twitter, they may be on LinkedIn or Pinterest. Track the analytics of each post across the board. Did your last post perform better on Google+ than it did on LinkedIn? Your audience is probably on Google+. But by no means delete the rest of your social pages. You want the presence of your products. If you go dark on every social network but Google+, how will customers know you exist? It just means that may have to run a few advertisements. You may have to be more strategic about how you create content. You can win on every social network if you play the game right.
And let’s not forget to import your online store directly in Facebook. If you don’t have a business page, get one. You’re missing out on the business features that could drive home sales and customers. This is a perfect way to promote your products and events. Why wouldn’t you want people to buy your books or services directly from social media? I find lately that people have less of an attention span. If they have to go searching for your products, they’re going to go searching for your competitor or something else to do. Keep them on your business page and make a sale.
Finally, don’t forget to place your items in the Pinterest Showcase. This is a virtual storefront on Pinterest. These are themed boards that showcase your products. Users click on the pins and it takes them directly to the page on your website. You may choose to take them to a landing page first, however, so they can be informed about their purchase. The choice is up to you. Either way, using a captivating photo is going to help sell your product. Be creative and draw in the customer.
Marketing on social media isn’t that hard at all. You just have to have persuasion and advertising techniques in your back pocket. So with all these strategies in hand, you’re going to be good to go. Let social media drive home those sales!