Top ways to drive traffic to your website
Is traffic slow to your website? You crank out new, original content all day but haven’t had any unique visitors? This is the frustrating task of being a website owner, but there are ways to drive your tribe to your website. While SEO is a big part of it, it’s going to take some marketing strategy on the part of the website owner. You’re going to have to self-promote and sell your services, products, and content to your tribe. Ask yourself: Why should they care? What’s the value they would get from reading my content? Your answer is your marketing strategy.
The best place to market your website is via social networks. If you don’t have a business page on Facebook, set one up. It takes minutes and it’s free. To advertise on Facebook is a minimum of $5 / day. Your advertisement appears on Facebook and on Instagram. But don’t stop there. Set up ad campaigns with Twitter and Pinterest. Twitter requires that you market to at least 500 people before the campaign can get started. Pinterest markets products, such as books, that are for sale. Users can click directly on your product and purchase it.
Likewise, it’s time to invest in an e-mail list. How many visitors do you have to your site each month? Theoretically, let’s say you have around 10,000. That’s 10,000 e-mail subscribers you could have coming back to your site when you post new content. Why aren’t you collecting their e-mails? If they enjoy your content, they will happily sign up. But what can you give them to sweeten the pot? Maybe you’re creating a new course and they can get a discounted price. If you’re publishing a new book, maybe they could read the first chapter. These subscribers would then buy the book once it’s published. Maybe this select group gets blog posts that aren’t on the website; the sky is the limit.
You should also consider being a guest blogger on other sites within your niche. Let’s say your niche is dairy farming. Look up dairy farming blogs and see if you can contribute content. Many of these blogs will be happy to have the help. They may have specific guidelines on what they want with their content. Follow these guidelines right down to the letter. If they enjoy their work, they may give you a byline or pay you for your contribution. They may even ask that you write more content in the future. It never hurts that you reach out to blog owners. Many allow you to put your biography at the end, which drives traffic back to your site.
Furthermore, think about what your audience has been asking for all along. Do they want you to clarify a subject or make it more in-depth? Have they responded well to your videos or reviews of books? Get in the habit of reading all your comments and e-mails. These customers drive your sales. What do they want? If you have a podcast, maybe they would like to see more variety within your niche. If you have a Youtube channel, perhaps they want to see more coverage of a specific topic that has been overshadowed. If they are willing to pay for it, don’t overlook it.
Finally—blog, blog, and blog some more. The best way to drive people to your website is to keep writing terrific content. Google and similar search engines scan the internet for content. When they see valuable content that serves a purpose, this content rises to the top of the search engines. This content has excellent SEO, it contains no grammatical errors and it’s easy to read. Let your content find your tribe by making it enjoyable. They will reward you with comments, sales, and sign-ups to your e-mail newsletter. You’re well on your way to a spike in web traffic.