Tips to creating an effective Facebook ad campaign
Everyone that is anyone is on Facebook. Or so it appears to be. You can’t scroll your newsfeed without seeing advertisements. But how they advertise is strategic. Let’s say you search Google for coin collecting. Once you log onto Facebook, what do you see? Ads on coin collecting. Try it; it’s quite a bit creepy how they know your searches and track shopping habits. But this is what makes an effective ad.
If you want to advertise on Facebook, there are certain factors you must use. Here are some tips and tricks I’ve picked up along the way.
Who’s your audience? If you are selling a service to proofread a book, who is your audience? Look beyond the obvious. Your audience could be anyone aged 15-65+, but that is far too broad. Narrow your audience by targeting writers. Then, narrow it by region and interest. If you’re a business writer, only target those individuals who are interested in business. You want to keep narrowing your audience until you have around 5k to 10k viewers. This is going to give you a better chance of conversions (people that click on your ad) that create leads (customers that are interested in your product/service) and ultimately lead to sales (money in your bank account).
What’s your campaign objective? Is your ad meant to create brand awareness or do you want web traffic? Do you want app installs or do you want more views on your videos? Think carefully about your objective, for this is going to affect how people perceive your advertisement. What your objective depends on the action that the viewer takes with your advertisement. If you decide you want brand awareness, for instance, it will lead people to your website. If you want more installs of your app in the Apple store, it will create an install button.
Use a striking image. In Facebook ads, your image is your hook. This is what draws buyers into your content and generates a lead. Visual content has the ability to be persuasive and deliver messages, should you use it carefully. Instead of using a stock photo, for instance, take a captivating photo of your product. Show it being used in its most common way. If it’s a book you’re selling, have someone curled up reading your book, while your book cover appears within the image. You could also the book cover with quotes from the book behind it. Your image is real estate in your advertisement. It has to grab your attention. Hire a designer if you must, but don’t overlook it.
You must have a budget. If you advertise your 7 days on Facebook and Instagram, this is $35. The lifetime budget to advertise on Facebook and Instagram is $350. Keep in mind, the lifetime budget is only for one month. But it runs your ad more frequently and you reach the heck of a more people. What kind of budget do you have? If you’re just starting out, your budget may be small. Yet, if you’re more established in your website, your budget may be more expensive. Work with what you have, but always work within your means. Try to run ads on Google and every single social network. This is going to make your brand go viral. You want to reach as many users as possible. Don’t make a splash, but make a ripple.
You must send customers to a landing page. A landing page is an informative page that tells customers about your products and/or services. There is no pressure to buy. At this point, you’re still encouraging them. But, it would be helpful if you had a buy now button under each product you offer. If you offer a service for installing backyard ponds, for instance, buyers can click buy now after arriving at a landing page from the advertisement. They are more informed of your service at this point. You had more of an opportunity to persuade them and more time for them to trust you. This is your opportunity to turn those conversions into sales, so don’t miss out on it.
Advertising on Facebook is often a challenge, but with these techniques, you’re going to bypass your competitor to the finish line. Win those customers and drive those sales. That’s what being an online business is all about these days.