Word-of-mouth techniques to advertise your business
It doesn’t matter if you’re a mom-and-pop shop or a large corporation. Getting the word out about your business is the difference between driving sales and a flatline of no sales at all. Word-of-mouth marketing, however, may seem intimidating or challenging to some people. If you can master this—your business has what it takes to be successful.
One of the best marketing strategies is your customers. There’s an old saying in the restaurant business. If one customer has terrible service, they tell ten people. But if one person has extraordinary service, they tell a hundred people. How do you treat your customers? A more relevant question is this: How do you treat your family? In business, customers should be treated like your family. You wouldn’t shout at your family to get out of your store because they were window shopping too much; why do you treat your customers like this? Offer your customers discounts and sales they can’t refuse. Keep them satisfied with your business and they will keep returning to it in the future.
Another way to market your business is to attend trade shows or fairs. Do you have a home repair business? What about a lawn care business or a home daycare business? Pay for a booth at any trade show or fair that comes to your local area. Have business cards, flyers and other freebies available for those that walk up to your table. Be prepared to talk to them about your business. Why should they care about your lawn care business? Go as far to offer them a discount. Since they visited your booth, they’ll receive a forty percent discount off their lawn service within the next six weeks. This makes them more likely to buy from you.
It’s also important to have a social presence. Don’t try to be everywhere on every social network. Unless you hire a social media manager, you’re going to drive yourself to the point of burnout. Instead, pick one (or three at the most) social network and focus on them. Facebook, Instagram, and Pinterest are my two social presences as an author. I interact with people on all of these social platforms as well as post content. On Pinterest and Facebook, I post my blog posts, while on Instagram I post relevant photos to writing. You have to find your audience in the social media world. If they’re not on one social network then that means they are on another. It’s all trial and error but you’ll get there.
On this same note, your audience has to realize you have that humanistic characteristic. They see your brand but often they don’t see the person that’s the driving force behind it. It may be a good idea to give personality to your brand. When your audience interacts with you, don’t wait to respond. Instead, get back to them within 24 hours. Your social interaction plays a big role in whether they buy from you or from your competitor. Your interaction (or lack thereof) could effect the positive or negative impact of your company. Make your audience realize that you’re an active member of your company, instead of passively monitoring the social content.
Finally, reach out to influencers on social media. An influencer is a person or company that believes in your brand. They market your brand’s message for you and drive more customers in your direction. If an influencer contacts you, don’t ignore their message. This could mean potential income for your business. Many influencers have thousands of visitors to their website. If you have only a few hundred, this could boost your website overnight or within a few days. It could help get your products in the eyes of a more targeted niche and drive up your sales like you never imagined. If you have never tried these techniques, go ahead and give them a try. You might amaze yourself and how fast your business grows.