Successful strategies of content marketing
I’m in the same boat as you; a fellow blog owner trying to pave my own path on the internet. Content marketing is an art form, but it’s not a hard strategy to learn. In fact, I find that it’s more business-oriented. Now don’t get me wrong. I don’t hold a business degree but I have over a decade in sales experience. I like to think that the latter makes up for it. Content marketing isn’t much different from marketing to a customer in person; you just have to find your tribe and understand what they want from your business.
The first step is finding your target audience. Let’s say you just developed a facial cream. Are you marketing to men or women; are they young or old? You may not know the answer until you do a clinical study. Content marketing is much the same. If your article is on blood pressure monitors, you have to ask yourself who will be reading it. More than likely, it will be anyone ages 35+. They may have a stressful job or running themselves too thin. Make the focus your customers and relate it to them. Why should they care about your article? Show them the value behind the content and then they will see the worth.
It’s also important to follow the trends in your niche. The internet is like one big playground. Entrepreneurs are secretly watching one another, trying to stay one step ahead. How can you stay ahead of your competitors? Add all of their blogs into your news feed on Feedly (or whichever service you use). Keep on top of them and post better content. Smoke them out from under their rock in so many words. That old saying means that you make your competitors pay attention to you. You are the one doing the research. You are the one getting the traffic to your site. You are the one selling products and services…and your competitors will soon take notice.
Moreover, invest in a visual marketing strategy. While you may have a picture on every blog, this is only a small step. GO BIG! Create infographics and slideshows. If you have never tried videos before, what’s stopping you? Create accounts on Busker or Periscope and reach out to find your tribe. You can then upload these videos to your website and/or Youtube. And, don’t forget to create your own Youtube channel. If you have a good message, your customers are going to take the time to listen to it. They will leave constructive comments and subscribe to your videos. Give your customers the content that they want and they will always return for more.
You should also consider your website’s theme. Get your hands on as many devices as you can. If you only have a Mac, borrow an iPad and an iPhone. Have friends send you pictures of what your site looks like on their Android phone and tablets, while getting screenshots from different computer models. Knowledge is power. You don’t want your customers zooming in and out to read your content. Rather, you want your website theme to be responsive. This means it’s going to the same on a Mac as it would on an Amazon Fire. There shouldn’t be any difference in loading time anywhere around the world. You want this and you should strive for it.
Furthermore, you shouldn’t forget a call to action. This usually appears at the bottom of a blog post. It asks the reader to do something. Sign up for my e-mail list; leave a comment or check out the free trial of the paid membership area. Ideally, you’re getting your reader to hang out longer on your website. You’re asking them to take action and do something. It could be directly related to something they have just read or something to do with another area of your site; the choice is yours. Use the call-to-action with caution. Using it too much could drive your customer away. Perhaps use it on a specific day or every few days. This way the customer feels they are not be pushed by the website owner.
Finally, don’t forget to spice up your content marketing. Present your content in different formats to your reader. Maybe you have a guide on how to do something and then you post an infographic. You may post a quiz or a Youtube video that you created. When you keep your content fresh and exciting, this is going to keep your customer coming back. But let’s think of the opposite for a second. You post the same content style day after day…day after day. After awhile your website may seem, well—a bit dry to your customer. Why should they return? Try to put yourself in their shoes. What would you want to see if you came to that website? Post that instead and the results will amaze you!