Successful SEO tips for small businesses
Successful SEO is how it categorizes web pages and, without it, your business is blind to the web crawlers of the search engines. Small businesses and bloggers have one thing in common: they must have search engine optimization (SEO) on their website. Why? It’s simple: No SEO = no visitors. How is Google or Bing supposed to know your business exists on the Internet? So let’s correct your website. Let’s get you SEO savvy so you can rise to the top of the search engines. After all, that’s where we all want to be.
First and foremost for successful SEO—never, ever duplicate or copy content from someone else’s website. Duplicate content can also apply to your own website, but both of these down your rankings in the search engines. Rather, create unique and meaningful content on a consistent basis. If you go too long without content creation, the web crawlers will stop visiting your site. The search engines think you have abandoned your site, so why should they reward you with high rankings? If you can’t find the time to create content yourself, hire writers. This takes the pressure off you and it keeps your website current.
For successful SEO create a wide range of content. It’s all right to have blog posts, but also post videos, pictures, and audio files. Every so often posts a quiz or poll. Pictures can include graphs, infographics or charts. Visitors to your site don’t want the same hum-drum content. If you write a blog post, include bullet points or break up long paragraphs. Put space between the lines to make it easier on the eyes. Make your videos engaging and captivating, both in the topic and your body language. Don’t use a monotone voice and never crack a smile. I nearly guarantee you that the visitor will up and leave faster than a billy goat.
Likewise, make sure you’re writing for your customers or readers. Successful SEO don’t care about what Google or Bing wants to see. Rather, what do your customers want? If they want a blog post or video on your skiing trip, give it to them. If they want an infographic on relevant facts of hammerhead sharks, make sure to create it. Then, spread that post all across social media. Put it on the top 6 social networks: Pinterest, Instagram, Twitter, Facebook, Google+ and LinkedIn. If you’re wise, you will have created a business page on all of these networks. Meet the needs of your audience and be in their social space.
Successful SEO means that you also want to check your competitors. Who is the number one website in Google or Bing? If you have Google Adwords, you have access to Google Keywords planner. This gives you the opportunity to check out how competitive your keyword is. It takes keywords and gives the advertiser possible combinations in which the keyword could be used. This is going to give you the advantage over your competition. You have the chance of catching them in the rankings if you use tools such as this one.
And finally, for a successful SEO, don’t forget to sign up for Google Analytics. This is going to give you all the information of your keywords and web traffic. It will tell you where your visitors are coming from, their age group and which region. It will also tell you which keywords are strong and those that aren’t so strong, dependent if you have run a Google advertisement. SEO is not always easy, but it is super easy to learn. I prefer to think of it as a trial and error method. If something doesn’t work, I scratch it and try it again. But, once you hit the right SEO, you’re going to soar in the rankings!