Successful methods to PPC advertising
Do you ever land on a page and it has tons of PPC advertisements? These advertisements may include text, images or—gawd—video. I don’t mind video advertisements except when they constantly flash. While some of these advertisements may be from affiliate marketing, many reflect pay-per-click advertisements. This is when a business pays a fee to the website owner in order to get traffic from their website. Essentially, they are telling the website owner: we want your traffic. If you are wanting to try a PPC campaign, I recommend you try the following techniques.
First and foremost, have a call-to-action. This is where you ask the customer to do something. Click here to get a free sample of the product….click here to sign up for sign up for the webinar…click here to get a free first chapter of my upcoming book. You get the idea. When they click on the advertisement, it takes them to a landing page. This landing page should include what you promised them in the call-to-action. If, for any reason, your site should be down or you mislead them—this is going to damage your credibility.
PPC advertising also allows you to target your audience well. Think about your product and who would use it. If you are unsure about this answer, get on message boards or in Facebook groups. Give away products in exchange for testimonials or reviews. You have to be that poor fellow holding the “mattresses for sale” on the street corner in order to make a sale…at least for a little while. Once you know your target audience, use keywords and phrases to draw them to your business. But remember that this doesn’t come easy. You may not get the right keywords the first time. So, keep track of the words/phrases that did (and didn’t) bring in your customers.
You also must have a budget. A typical PPC can cost about $5-20 per ad, dependent on which social network or search engine you use. But if you don’t track your keywords and your hashtags that you’re using to target your audience—well, you could easily run your campaign into the thousands. Create a spreadsheet of this information. How many visitors and sales did each keyword bring in? If it was successful, keep it. If it was unsuccessful, get rid of it and replace it. Research strong keywords and hashtags you can use for your business. This is going to help you succeed in your business.
Don’t forget to put your advertisements across the board on social media. Your target audience is not just on Google or Bing. Go BIG! Place your advertisement on Facebook, Instagram, Twitter, Google+, LinkedIn, and Pinterest. These are the top 6 social networks in my personal opinion. Buy ad space on a blog from bloggers that are within your niche. Upload your advertisement to Youtube. Have your advertisement everywhere people may see it. Don’t forget you can put your advertisement in e-mail newsletters as well. The only issues I foresee with this, however, is that the cost may skyrocket. Each space in which you place your ad will be an extra expense, but a budget for it and it may draw in customers to your business.
Finally, don’t forget about Yelp. This primarily works if you have a physical business that customers that visit. But, keep in mind, this is how the majority of businesses are found. Want to find a sporting goods store? Log on to Yelp. Want to find a park, greeting card store or a store that specializes in rare books? Yelp likely has it. If you advertise on Yelp, your store or businesses rise to the top of the results. People will see your advertisement before all the others and (hopefully) look at it before all the others as well. PPC advertising is hard work, but in the end, it’s going to be worth it.