Successful local SEO tips for businesses
Those that own a website know the importance of search engine optimization tips (SEO tips). But, if you have a website and a commercial property used for business, you may want to localize your SEO tips. More than ever it’s vital that you SEO tips techniques to get your business front-and-center to your customers. So what’s the best way to do this? Well, I’m glad you asked.
First and foremost, take advantage of online directories. These are apps and websites such as Yelp! or Yellow Pages. If you’re in a new town, where do you go to look up a new restaurant, a new attraction or the closest movie theater? The answer for most is Yelp!. This is a free app and website that allows users to rate your business. Is your customer service stellar or really lousy? Do you have a private parking lot or just street parking? As a business, you can put contact information on the website (phone/address/website) as well as your e-mail. This is going to drive sales and bring in people that may be new to your company.
You also must have a larger than life social presence. Be visual on every social network, posting updates and coupons. Post behind-the-scene photos of your company and pictures of your products. Have a social media strategy where you know what you’re going to post on each social network and when it will appear. In most of these posts, be sure to include a call-to-action. Come out Friday night for half off karaoke and $1.99 margaritas! A call-to-act makes your customer act. There has to be an incentive for them, otherwise, it’s useless.
Likewise, toot your own horn with local media. Be on a first name basis with reporters at television studios, newspapers and radio stations. If you’re running a promotion, they should be the first to know about it. They are going to help get the word out and be able to get people to the event. Have a sales team member on your staff who can write ad copy and press releases. Send these to anyone within a 5-10 radius of your geographical area. You want to get your brand out there. You want customers to purchase your products. And the media is going to help you do it.
Don’t forget to do a website audit. What are the strengths and weaknesses of your website? Fix any broken links and make a clean sweep of any duplicate content. Rid your site of any spelling or punctuation error. If you have struggled with sentence structure, hire a reputable proofreader that can polish your writing. All of these, should they go unfixed, could sink your ratings in Google. But also research your keywords. Are they as strong as your competitors? If not, scratch them and really put specific keywords into your content. You want traffic to your content and generalized keywords will not get you there.
Finally, encourage reviews. A lot of authors give away free autographed copies of their books in exchange for an honest review on their book. You could do something similar for your product or service. Testimonials speak volumes about a company. Whether they are written or video testimonials don’t matter but get something that shows how remarkable and outstanding your company is. Over time this is going to help draw in more traffic. Your SEO tips is going to speak for itself and you’re going to rise above your competitor. Being a local business isn’t easy, but you have to know how to play the game. Use these techniques and you’ll always shine brightly on your website.