Steps to performing an effective keywords search
The internet is the new and upcoming marketplace. Whereas people could once walk into a store or flea market, those customers are now using computers to shop online via their pajamas. Businesses could once get away with marketing in print publications and boast over the radio or television. But the internet is a whole new playground. Keywords and keyword phrases are going to drive customers to your product. If you want to rise above your competitor, you have to use this process.
First, create a brainstorm list. Write out a list of words or phrases that target each demographic. These keywords should be specific in describing your content, product, and services. At this point, you haven’t researched any keyword via a website or SEO tool. Rather, these keywords and/or phrases should come from just looking at the screen in front of you. What would they search for if they were purchasing your proofreading service? What would they search for if they searched for your article on historic train stations? Write out a list of words that just come to mind and you can add to it later.
Next, select a keyword research tool to use. This is where you match up your keywords with those keywords of your competitors. It gives you a good idea of how sharp your keywords are and how specific they must be. Some keyword research tools will tell you how often a specific keyword is searched or how difficult it is to be found in search engines. There are free and paid tools, each with a different level of analysis. You can always try multiple keyword search tools (in fact I recommend it), but if you’re going to do this then use a database program to keep track of the results.
The next step is to refine your list. After you go through each keyword/phrase, it’s time to keep the words that work…and send the rest to the trash bin. Pull out a clean sheet of notebook paper (or create a new spreadsheet). Now, create a column for each demographic of the words that searchers used the most within the search engines. Organize your keywords in a way that makes sense to you. You may organize the words according to how often they are searched, for instance, or by a specific topic within your blog. This is going to help you track these keywords much easier and trim your list.
How do these keywords accurately describe your content? It’s time to go to each page of content and adjust the SEO keywords. I know this can be a tedious process, but if you want to rise above your competitor—it has to be done. An easy way to do this may be to first write everything out. Go through your blog post by post. What keywords stand out in your mind from your refined list? On your paper write your blog title and keywords underneath it. I would aim to have no more than 5 keywords. Any more and it might make it too wide of an audience. After you have 10-15 posts, take a break from writing and edit each post. Then, start the process over until you complete it.
Finally, don’t forget to track your analytics. Some analytics won’t let you track specific keywords, but it will tell you if your readership improves as a result of more accurate SEO. This is a real ego-booster when you see that viewers are on your blog. It gives you confidence that your hard work has paid off. All your work toward adjusting the keywords and keyword phrases have been worth it. If your readership is down, try this method. It’s sure to be a winner.