Social media marketing tips to drive more business
Social media marketing is everywhere. Let me say it again: Social media marketing…is everywhere. There are 6 networks which I consider to be the top social networks: Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+. Then there are also Busker and Periscope. When you’re a business, it’s much like playing poker. You have to have the winning hand in order to rise about your competition. With so many networks out there—I’m not about to tell you to tackle all of them in one stride. But, pick a couple to start out with first and go from there. You can always catch the others later or hire a social media marketing manager to help you track the advertisements.
First and foremost, you have to formulate a plan. Think carefully about your product. Who will be using it? Who will absolutely not using it? If you’re selling a brush that straightens hair, for instance, the majority of your target audience will be women with wavy or curly hair. Ninety-five percent of men have short hair so you can rule them out. Now, think of keywords. These keywords should be specific to the industry and your product. You can also include keywords specific to your target audience; for instance: include keywords that indicate age, region or ethnicity of the woman.
When you market on social media marketing, links are also important. Your link will appear in blue across the board on all social networks. This link will usually appear your product description, which may be less than 50-75 characters in length. It goes without saying that your description has to be concise and to the point. Avoid the fluff and the buzz words. Don’t sell to the customer in the description, but give them straight up facts. You’re not going to have room for much else.
Another word on links: You’re going to want a call-to-action. This means that you want the customer to do something. Click the link to get a discount on the webinar…Click the link to get a signed copy of my pre-ordered book…Click the link to get a coupon to the seminar. You get the idea. But where do they go after they click the link? This is where the landing page comes into play. It takes them a signup page for the webinar or opens a form for them to send you their contact information for your book. Get creative and you’re going to turn customers into sales.
On another note, you may want to try different advertising methods. If you’re selling the brush that straightens hair, why not create a video of a person using it? Post it on Youtube via your Youtube channel. It could be either a review or a tutorial, dependent on what type of content the person helped you create. Post this on your other social media marketing pages to drive sales as well. If it’s less than a minute long, upload it to Instagram. And, don’t forget to upload it to Pinterest. Remember: you want to be across the board on every single social media marketing network. I may not worry too much about Periscope or Busker at this point, however, because that’s where you have to get in front of the camera—but it’s up to you.
Next, you have to envision your outcome. Do you want to buy an expensive bottle of champagne and celebrate your team? You can do this, but you must take the steps to get there. Among these tasks is brand maintenance. You have to monitor each social media marketing network. Interact with your customers. Don’t take longer than 24 hours to respond to comments, emails, and notifications. If you get negative notifications, don’t brush these people off. Sure, they may go away, but I guarantee they won’t tell at least 10 people what a rotten company you are. Instead—contact these people. Listen to their concerns and correct them. This is stepping out from behind your brand. It shows you’re human. It shows you care about your concerns and that you’re willing to change.
You should also reach out to influencers. Social influencers are those brands that are similar to your own. Ideally, you share their content and they share yours. Traffic from your accounts goes to their account and vice versa. Some of these influencers will give you a commission if a customer uses your referral code. For instance, you could pair with a beauty influencer if you sold the hair brush. If you sold a phone case, you could pair with a tech influencer.
Finally, reach out and talk to your audience. Your audience is your customers. Without them—well, your business would flatline. You would not have any sales. Find out what they want. Ask what their concerns are and what problem it is that you need to solve. Do they need a webinar to help improve their business? Get on it and push it out within a few weeks. Do they need a series of books on marketing, gardening or budgeting? Make it happen!
Your customers should be your sole focus. They should be your ultimate passion. Let them keep you up at night. Ask yourself: Is this what I should be doing? You could even pool a select amount of your customers as beta testers for a product. Social media marketing is a skill you need to master. Your customers can all be found here and your business will thrive from it.