Proven marketing strategies for business
Proven marketing strategies for business.
There seems to be a lot of noise on the internet. Advertisements pop up at every corner. Marketing strategies are used more commonly and, quite honestly more swiftly. Many online entrepreneurs don’t have a physical store which attracts customers. This means they have to use the old-fashioned business advice: Sell! Sell! Sell! If the Internet was a town or city, it may resemble the days when people sold newspapers on street corners. “Breaking news! Come and get it!” Except, these days it may be: “Best sale on the block! Come invest!” It’s time to cut through the noise. You must rise above your competitors and these proven marketing strategies will help you do just that.
First and foremost, your website must have excellent search engine optimization. This doesn’t just include content. It’s consistent content. Every day (or, every other day) you should upload a post to your site. Make sure the keywords in your post’s title are within your blog post and your blog post link. Moreover, make sure every word is spelled correctly. The paragraphs can’t be too long. Do you have images that are relevant? All of this is going to effect whether you soar to page 1 in Google or fall to the bottom of search page 20.
Search engine marketing (SEM) is also going to help you outrank your competitors. This is where you develop ad campaigns through search engines such as Google or Bing. These ad campaigns are built around keywords. Let’s say you have an article titled “Top 10 Best John Deere Tractors.” Keywords you could put into your campaign are John Deere and tractors. When your customer searches for these items, your search result will rise to the top of the results. They are likely to click on it first, dependent if it has a persuasive description.
E-mail marketing strategies, too, are a wonderful way to draw customers into your business. Remember earlier when I mentioned all the noise on the internet? Most of your competitors are creating this noise with their e-mail marketing. They have big pop-up ads that appear right when you open their page. Don’t do this—it’s intrusive and pushes the customer out of the door. Rather, advertise your e-mail marketing in a sidebar of your blog. This is less intrusive to the customer. They are more likely to follow your content if they do not feel obligated to do so. And, think about what you (as the business owner) can do to seal the deal. Do you have a course to give away? Are you publishing a new book? Maybe each subscriber gets to read the first chapter. If they get something, they are more likely to come back in the future.
Social media is another stand-out way to find your tribe. These days there is a social network for just about everybody. There are certain social networks you may want to invest your time in, dependent on what type of content you create:
Photography: Pinterest / Instagram
It’s important that you set up accounts on each of these social networks. However—I wouldn’t recommend being on all of those accounts full-time. When would you get any work done? You would spend all your time answering messages, checking notifications and uploading content. Choose one or two social media networks and really interact with those that follow you. Create ad campaigns to drive people to your content. But, if you find that you’re not getting any traction, it may be time to move on to another network. Just because your tribe (Aka, your customers) aren’t on Twitter, doesn’t mean that they’re not on Facebook or Periscope. Don’t be afraid to venture out of your comfort zone.
Finally, if you sell products directly to other businesses, cold-calling or trade shows may be your best marketing strategy. Cold calling is when you pull out your Rolodex or phone book and call businesses. You say: “Can I speak to Joe Doe?” And when Joe gets on the line, you start your marketing pitch. But it’s a tough sale. Many people get hangups from their customers even before getting on the pitch. Trade shows, on the other hand, find the business dealing with the customer face-to-face. It’s a bit harder for them to walk away from you. Use your persuasion to get them to say and hear your pitch all the way through. Win your customers and you’re going to win on the internet, thriving with sales and content.