Promotion ideas you may be overlooking
You’ve seen it on blogs across the internet: Marketing via the internet is a cost-effective way to do business promotion. While this may be true, it’s important that brands look at the full picture when doing product promotion. Think of what would happen if Pepsi or Nike just marketed their brands via the Internet. They would see a gigantic drop in sales. (We’re talking millions upon millions of dollars that are lost revenue.) But not all brands are that that large. It doesn’t mean you should market any different. Try these marketing strategies and see how they work for you. You may be surprised how your brand takes off and grows into a company.
Sponsorships may be an effective way to advertise your brand. This is where two companies come together. Each company approves of the products that the other company sells. This type of promotion is often used to drive sales and influence the customer’s positive reaction of the product. Beauty companies may come together to sell products, as could two different soda companies. While the two companies coming together may be rivals or competitors, it’s a great way to brighten the public’s perception of the companies at-hand.
Contests are another way to draw attention to your business. Many run a contest via social media, but the prize should carefully be considered. If your brand revolves around teaching karate classes, for instance, what can you give away for the contest? If you sell your class sessions in a package, maybe offer a discount off a specific package of lessons. For instance, a package of eight lessons costs an average of $200, but the contest winner may receive a fifty percent discount. Make the contest rules clear and specifically list the deadline.
Don’t also forget about giveaways. This is another form of a contest. If you’re an author, especially, this is a fantastic way to get your product out to your customer. You give away your product essentially for something in return—such as a review. While you can do a give away contest virtually anywhere, I most often see them on Goodreads. Customers enter the contest and then the brand chooses a customer at random. This can be a great way to get new people attracted to your product. They have been wanting to use your product or read your latest book ever since it came out. Give them that opportunity.
Supporting a charity is also a fantastic promotion idea. Let’s say you just wrote a book and the proceeds are to go to a children’s charity that helps cure childhood cancer. When your readers see this, they will want to purchase your book. Why? The reason is simple. They are contributing to a fund that may benefit the life of another. The customer is joining forces in something much bigger than they are and the charity may directly relate to them. Your readers may have been effected by childhood cancer either themselves or know somebody that has had it. Your positive support of it is going to make a difference. And, it’s going to reflect a positive perception of you to that customer.
Moreover, you could hold a customer appreciation event. Promote the event through radio advertisements, TV ads, the newspaper and your PR representative. Have a table set up when your customer walks into the store. They should sign in and put their name into a raffle. Make sure they understand that they don’t have to purchase anything to be part of the contest. Have refreshments out and tables in which your customers can sit. Make the day all about them. Bring in hot dogs, chips and other easy to prepare items that they can enjoy. Also, have door prizes. The fifth customer in the door, for instance, gets a free product, while the twentieth customer gets a cash prize. It may also be a nice touch to have gift bags of freebies they can enjoy.
Finally, after each customer makes a sale—whether it’s online or offline—have them take a customer survey. How did you score on customer service? How friendly were you? Did you meet all of your customer’s expectations? You want to drive customer service to the top of your list. Without customers, you do not have a business. And, without a business, you do not have a livelihood. It’s the hard truth, but it’s the truth. Treat your customers like you treat your family. They will always come back. These marketing strategies are sure to take your business off the ground.