Onsite SEO techniques versus Offsite SEO
How well do you know onsite search engine optimization techniques (SEO techniques), as opposed to offsite SEO techniques? Onsite SEO techniques reflect your website structure. The website owner has to ensure the website’s pages, titles and tags all have relevant keywords. Off-hand SEO, in opposition, tracks the inbound links that are attached to external websites.
Before we get started, let’s first go to your website. Take a brief sampling of your site, around 5-10 posts. Read your posts as a viewer. What keywords stand out? Compile these into a list and then, in a different browser tab, open Google Keyword Planner. Type in each word and see how competitive it is. This tool also gives you a wealth of other keywords you can use on your website. It gives you the search volume for each keyword and helps you target your content by using more specific keywords. This, over time, is going to improve your search ranking.
Once you have those 5-10 posts done, move onto the next batch and repeat the process. Once are you done inputting more specific keywords, sit back. Make a cup of coffee and enjoy a newspaper. Go for a jog, or go on a vacation. It’s time to wait for Google and Bing to crawl your site. They will index your site and make it easier for users to find it. This could take months, so don’t expect quick results. But, to ensure that Google or Bing stay crawling your site, adopt this process with all future content. Google Keyword Planner is free so use it to your advantage.
Offline SEO techniques is a bit harder. Search engines are looking for sites that link back to your site. This shows Google or Bing that you have extraordinary content. It makes your website more credible and more trustworthy. If many sites are linking back to you, this tells the search engines that you must have worthy content. As a result, they are going to reward you with higher search rankings.
But in order to do this, it requires effort on your part. You have to market yourself and get yourself out there. Writing press releases and having a solid social media presence is an excellent way to do this. Your website would appear on all this content. Send your press release through an electronic wire. It’s going to reach reporters all throughout the world. This is an awesome way to generate buzz about your new product or service.
Another way is to guest blog. Seek out blogs that are within your niche. Many of these blogs will let you blog on any topic. At the same time, many of them have specific guidelines. They want a certain format, the document send to e-mail or directly through the website, or they may prefer you query a topic beforehand. Follow their guidelines to the letter. If they want the document in Georgia font, and you submit it in Arial, you may have just lost out on your chance to be published. It may seem like something small, but guidelines are there for a reason. While some blogs pay, others do not. Don’t use this as a deciding factor. The exposure to your blog is what you’re after, not necessarily increasing your bank account. And, ask if you can have a bio after the blog post or feature an excerpt of the post on your own site. Most website owners will say yes to both of these. They know that it’s double the web traffic. They send web traffic to your site, and you send it back to them.
Search engine optimization isn’t all that easy, is it? It’s really not hard. Keep on top on it. Get yourself out there and in front of more viewers. If you’re a small business owner, you’re going to reap the sales as a benefit.