What you should know about social media influencer
There is a vast range of marketing options on social media that include text, visuals, and video. When you hear word-of-mouth advertising, what image comes to your mind? For me, it’s customers (or a brand) shouting from the rooftops of how awesome their product is and why someone should buy it. If you’re on any social network, you want influencers to have your back. They are going to help you drive sales, bring customers to your website and overall grow as a company.
But first — what is a social media influencer? An influencer is someone that carries persuasion or influence over someone/thing else. For instance, you could be an influencer for your favorite video game or your favorite brand of soda. The job of a social media influencer is to persuade others to buy the product. What is so great about your video game? Influencers should be honest and genuine. They should be accurate in their sales pitches and not try to use falsehoods in order to make sales. If your video game is not suitable for children, for instance, do not reflect (as an influencer) that it’s ideal for children under a specific age.
Social media influencers are brands. They are usually not one individual person. However, having said this, this individual is usually part of a larger team. So it’s important to treat them as equal business partners. But before you reach out to them, sit down in a quiet room and write what you want from them. Do you want more sales in your company? More traffic to your website? A boost in your social media presence? They can help with all of these tasks. Detail your plan as much as possible. It’s easy to say you want more sales, but how will you get there? What products can you generate or how can you push your current products further?
Social media influencers, too, must be similar to your own company. If you’re primarily on Instagram, search for influencers within this social network. Click on a brand’s website and scroll through it at a pace where you can get a comprehensive look. Why is this so important? You wouldn’t want a social influencer from a soda company if you’re in the business of selling cookies. What you sell is what your influencer should sell. The similar business models are going to give you more common ground. Their content relates to your company’s image or mission. It’s like putting two puzzle pieces together. If a brand and social influencer are like-minded then the pieces are a match. If they are not, however, it’s like trying to squeeze a middle piece of the puzzle into a framed piece.
Moreover, social influencers may be micro-influencers. These are Instagram accounts that usually have a smaller following, but the followers are more engaged with the brand. The brand may have an extensive photo gallery that is specific to their niche. They may have comments knocking down their door each day and more followers than they can count. This is how you know the brand is making a difference. It may be worth investing in these types of investing. There is nothing about them that makes them small potatoes. They are still growing and they just haven’t reached the grand audiences of the larger influencers.
Finally, social media influencers aren’t just there to collect a payday. They want to build a relationship with your brand. They want to see you strive for success each day. Working with a social media influencer is a win-win situation. It drives traffic and sales to your brand just as often as it does for them. And, even after the marketing campaign is over, you have a friend on social media which you can rely on to answer any question which you may have about your company. This is the true value of a social media influencer. They are always going to have your back. They want what’s best for you and your company. They will go depths to promote your brand, while you reap the outstanding results. If you haven’t invested in a social media influencer, why not? Watch your business skyrocket in sales!