Importance of hashtag in SEO
You may be familiar with the term # – hashtag. The pound sign is placed in front of a word in order to group posts. This makes them much easier to find. On virtually every social network you will see it. It’s all throughout nearly every search engine. #SEO; #Twitter; #Crafts. Anything and everything receives a hashtag. But what does this have to do with SEO?
First and foremost, it’s a marketing strategy. If you have written a blog post about Twitter, you want to hashtag it #Twitter when you place it on social media. Why? Anyone that searches for Twitter will see your post. Without that hashtag, your post may as well not be on the social network. Or, it is so far down the reader’s feed that it may not appear within their newsfeed at all. Simply placing that hashtag in there makes your post rise in the rankings. With social networks, however, hashtags are not created equal. Twitter not use them so much for marketing as they do simply for the art of searching.
Hashtags on Google+, on the other hand, bring up related content on and off your profile. For instance, if you type in #hiking, anything that matches this anywhere on Google+ will be shown to you. It may be a picture of your day hiking up a mountain last year, or an article that someone outside your circle posted on hiking the Applications. This is going to help you market to your audience. Not only can you design your SEO around these hashtags, but you can have relevant hashtags that will make your content go viral.
Instagram and SEO nearly go hand-in-hand with hashtags. This is because Instagram brings brands front-and-center with their customers. A popular marketing strategy on Facebook is for brands to hashtag their company’s name, brand or motto. Customers that use that specific company’s products can hashtag all these, which makes that individual’s content more searchable. But not only that—company’s search what is being tagged under their hashtags. For instance, I recently made a video of my Keurig and used the hashtag #keurig on Instagram. Not even an hour later I had a comment from Keurig wishing me a great day.
So what’s the best way to use hashtags in your SEO? First, use them sparingly. Only use hashtags that are relevant to your content. If your article title is “Parenting the Strong-Willed Child,” you may consider using the hashtags #parenting and #children. There may be other keywords within your article’s content but stick to the basics. Limit your hashtags to no more than five, otherwise, it’s too overwhelming for the reader. And, some search engines have limits on characters that also limit this.
And finally, if the hashtag is related to your brand, you may consider registering it at hashtags.org. This is a free site to join and lets you track your hashtag. This site primarily registers those hashtags that are related to a business, brand, product or event. While it’s free to sign up, there are packages users can choose from in order to track the hashtags. The lowest of the packages is $49/month. It allows you to track two hashtags. The highest of the four plans is $349/month, giving you the ability to track 40 hashtags. For those that are serious about their SEO, this may be the way to do it.