Google announces similar items schema for picture search on cellular
Google says it’s going to grow in the coming months, although new search feature covers a small group of product types now.
Google’s image search results on the mobile web and in the Android Search app now are actually showing “similar items” — i.e., if you’re looking at “lifestyle” pictures and click on one that you enjoy, Google may reveal you added product images from places where you can purchase the item(s).
Julia E, the merchandise manager on Google Image Search, announced on the Google search blog which you must utilize schema.org merchandise metadata on your pages and schema.org/product markup to make sure your products meet the criteria for inclusion on these image results. Particularly:
- Ensure the merchandise offerings in your pages have schema.org merchandise markup, including an image benchmark. Products with name, picture, price & currency and availability metadata on their host page qualify for Similar things.
- Test your pages with Google’s Structured Data Testing Application to confirm the product markup is formatted right.
- See your pictures on picture search by issuing the query “site:yourdomain.com.” For results with valid product markup, you can see when you tap on the pictures from your site, product advice seem. It may take around a week for Googlebot to recrawl your site.
This is a screenshot of the results:
This schema was really introduced last December, but it was never declared by Google.
Google says these similar things search feature can be acquired for “handbags, shades, and shoes and will cover other clothing and home & garden classifications in the next few months.”