What is Google algorithm and how to understand it?
Each day, millions of users type keywords into Google. Within seconds we have thousands (if not more) results at our fingertips. What you don’t see behind-the-scenes is Google algorithm. These are robots that scan the internet for the most relevant sites related to your keyword. But what are these algorithms and how do they work?
First, there is Panda. This algorithm was introduced in 2011 to assist in filtering high-quality sites. It’s meant to distinguish these sites from websites that may be lower quality. Lower quality may have broken links or misspelled words, for instance, which would push them down in search results. This is the algorithm that crawls your website. It looks at your keywords, whether you have duplicate content, or if you have star-quality search engine optimization. If the page does not offer value to readers, or simply not enough information, the search engine algorithm may choose not to index your site altogether.
Penguin, a Google algorithm that was introduced in 2012, examines all the links within your site. Google algorithm checks your broken links, checks to see if you have any back links and checks to see if you’re using links in any unethical way. If you can get authoritative and credible sites to link to your site, this is going to boost your search rankings with Google algorithm. This tells Google algorithm that you are using trustworthy and reliable information. But, if you skip over this, your rankings will plummet to the bottom of page 25. Nobody wants to be there.
Along came Hummingbird in 2013. While Hummingbird utilizes some aspects of Panda and Penguin, it has changed how Google indexes websites. Google now places more emphasis on the website owner using SEO and keywords in order to improve their website ranking. It places more accountability towards the website owner, which is how it should have been all along. Content with specific keywords is more likely to soar in the rankings, as opposed to that content that has generalized keywords—or, no keywords at all.
So how do you find favor in Google and soar to the top of page 1? You have to play to win, and you have to play hard. Keywords are important. Research keywords for each piece of content you place on your site. You can’t simply throw words out there. Researching keywords are going to give you an idea of what searchers want and give you more of a chance at getting web traffic. Also, research your competitors. Play by their rules and you may have an opportunity to overtake them in the search engines.
Your website in general, too, is important. Is your website mobile-friendly? These days people are on devices of all sizes. A phone, tablet or computer could be anywhere from four to twenty-seven inches. You have to make sure your website is going to look sharp and perfect on each of them. You also want to make sure your site is clean-cut. Don’t make your readers search for your blog, products page or contact form. Have all these located in one area? And finally, test your site speed. Too many ads, photos or videos will slow it down.
Google algorithms are tricky but they are easy to figure out. Have a user-friendly site, proofread your content and fix all your links. Your rankings are sure to improve over time.