How to effectively advertise on Facebook
Advertise campaigns for products are often strategic and well-planned out. This may be done by an individual or a team of creatives, but the main focus is to drive sales and visitors to a blog or website. If you want to start advertising on Facebook, a narrow audience is going to be your best chance at getting results. While your blog may be about travel, think about what type of travel it caters to most—such as Asian travel or Canadian travel. This is just the start, however; these techniques are going to make your advertising really make a difference.
First and foremost, Facebook advertisements target a narrow audience — as opposed to an audience that is much broader. If your business focuses on dog grooming, don’t try to target every dog owner within your country. Instead, limit your ad to dog owners within your city, county or a specific mile radius. You may draw a circle on a map, for instance, that only includes towns within fifty miles. These residents are going to be your target audience. Anyone outside that circle is not likely to drive to your store for specialized products, but they may order online should you have that option online.
Another option to target your Facebook advertisement is by interest. Of the dog owners within fifty miles—how many have golden retrievers or English spaniels? If you have products that specifically are designed for these breeds, go ahead and target them. Otherwise, targeting them is going to backfire. You can’t target every breed of dog; it would make your audience too expensive. When your audience is this big, the chances of someone seeing (and interacting with) your advertisement are slim to none. One could argue that targeting strictly dog owners is too expensive, but advertising with key interest words is really trial and error. If you find that it’s too broad, find ways to make it more narrow.
It’s also important to rotate your ads. Imagine being a customer on Facebook. You see the same advertisement for the same dog grooming service over and over — and over again. After awhile you click on the top right corner of the box and choose to hide it. Why? Chances are that you simply got tired of seeing it. This is why you have to spice it up. Rotate the images. Reword the text. If you offer more than one service, have an ad for each service. For example, you could have an ad for dog shampooing that is $9.99, while another advertisement advertises overnight dog care at $49.99. This gives the customer variety. Having a strategy such as this may get you more clicks on your ads, which is what you want in the end.
You also have to decide how much you want to spend. With Facebook, you can spend as little as $5/day per advertisement. The people you reach depends on how narrow you have the audience. This, of course, is done through interest keywords and demographics. Is your audience male or female? Are they younger or are they older? What’s nice about Facebook is that they are connected to Instagram. This means that when you create an advertisement you are getting two social networks for the price of one! You can’t beat this. It doubles your chances of getting clicks to your website and blog.
Finally, you have to follow analytics closely. This is something you should be checking every day. If nobody is clicking on your advertisements, it may be time to change the key interest words. Instead of simply having dog owners, narrow it even deeper. Think carefully about your clients. Who are they and what types of dogs do they own? Try only targeting golden retrievers or English spaniels to see if your advertisement gets any more attention. You may even try targeting people by your services or products, such as flea collars or dog shampoo. Get creative and something has to hit. Your advertisement is certain to take off if you just stick with it. There is no right or wrong way to advertise; it just takes practice.