Creative ways to market content on Instagram
Customers shop on Instagram. Businesses are starting to notice this, which is why marketing strategies are crucial. The key to marketing on Instagram is focusing on your brand and how it attracts buyers. Hashtags and photos have to be engaging in order to draw your customers into your product. Yet, this is just the tip of the iceberg. How you use these hashtags, and what images you choose, both play a role in whether your business flops or triumphs.
First, let’s start with your biography on Instagram. If you’re a marketing consultant, does it say so within this area? This is normally the first marketing that you do to anyone that comes to your Instagram page. The biography should include any contact information: website, e-mail and phone number if it’s applicable. Who are you and why are you on Instagram? While anyone can post photos, your biography is a fantastic way to pick up clients that would not otherwise have known about your services. Don’t miss out on this opportunity.
Next, let’s turn to your photos. Let’s theoretically say you have a woodworking business. If you are selling a hand-crafted dresser or rocker, photos are going to sell it to your customer. This is where Instagram layouts really are useful. When you upload a photo, click on the icon (located to the right of the screen) that has three squares. This allows you to show different angles of your products that you are selling to your customers. For instance, you can show the front of the dresser and another image of the drawers or a view from the side.
There are various ways to market by photographs alone. First, you can create a giveaway. This a contest where you give away a monetary reward or a product in return for your client’s participation. They may have been required to sign up for your e-mail list, for instance, or the giveaway could be related to a public appearance you recently made at a trade show or fair. Regardless, this type of post is an attention-grabber. It’s going to force your viewers to stop and take notice.
Quotes and behind-the-scene photos are other ways to market your brand. When customers see inside your business, it sparks their curiosity. They enjoy finding out how their product is made and who is making it for them. Post pictures of your crew and office on Instagram, both action shots, and regular group photos. Quotes, too, can draw in customers but really target them to your niche. If your niche is education, for instance, narrow it down further. Do you teach psychology, mathematics or English? If it’s English, post quotes on writing and language. To post anything else would confuse your audience.
Likewise, create a hashtag with your business name. Let’s say your business name is Joe’s Handcrafted Furniture. In hashtag form, this would be #joeshandcraftedfurniture. What’s the benefit of this? When customers are searching for you, your hashtag will come up in the search results. All the photos with this hashtag will appear within their search. If you have photos of a dresser or a cherry oak table you’re selling, for instance, this gets more people to view your content without going to your Instagram page. They can like, comment or even follow you for updated posts.
Finally, take advantage of trending hashtags on Instagram. These are hashtags that are relevant to your business and your content. If you have a woodworking business, for instance, trending hashtags are #woodworking and #woodworkingtools. When choosing hashtags, you want to look at the amount of posts per hashtag. If it has a few thousand, this means that people are looking at that particular topic. Yet, if it only has a few hundred posts then this topic might not be a reliable hashtag to bring you traffic.