How to create a digital marketing funnel
People in business often talk about a marketing funnel. While this may be a confusing term, it’s really simplistic to understand. A marketing funnel is when you turn prospective buyers into paying customers. So, when we say digital marketing funnel, it means much of the same thing. Rather than meeting customers or clients in person, these customers purchase products online. The business does not interact with them directly but the customer is moved to the sale by the methods of digital marketing.
There are five stages of a digital marketing funnel. The first stage is exposure. This is better known as brand awareness. How do customers know about your product? In the modern day, there are different avenues of which you can advertise. You can advertise through broadcast networks, stream your product over television, radio, and sites like Youtube. Print advertisements include newspapers, books, and thrifty magazines. Online advertisement is where the money is at right now—advertise on websites through Google Ads, pop-up ads, and ads that appear on a live streamed show. Then, there is e-mail or visual advertisements. These include photographs or downloads that get your product or service out to a wider audience.
The next step is discovery. Customers have found your website and now you have to keep them there. You can do this by having engaging content on your site and updating it frequently. Batch your content and schedule out posts. Batching your content simply means that you produce a large amount of content at one time. The content is then scheduled to appear at some time in the future. This frees you up to work on other projects. It gives you more time to interact with your audience and develop a more personal relationship. Find out what they need from you. If they need a book on dog training, then write a book on dog training. If what they request is a webinar, then put one together with your team. Customers make your business.
Consideration is the next step in your digital marketing funnel. Customers, for the most part, research products before they settle on one to purchase. In order for them to purchase from your company, you have to have the wow factor. What do you have that your competitors can’t match? Maybe it’s the lowest price or a product of better quality. Maybe your product gets the best reviews or has more features. Put yourself in your customer’s shoes when you create each product. What do you want to see in the product? This is where market research proves useful. Your product may be good, but your competitor’s product is extraordinary. You have to learn how to rise above your competitor in order to get the sale.
This now brings us to the conversion part of your digital sales funnel. If you’re a new business, this means you have new customers. You have to use superior sales techniques to draw them in and seal the deal. Why should they buy your product instead of your competitor’s product? The answer should be this: You have incentives. You may give them forty percent off the product while your competitor charges full price. You may drop a membership fee to $10 where you competitor charges $40. In the modern day, customers want sales and discounts. They’re going to go with the company that throws more of a bargain their way.
Finally, the customer relationships matter the most. If you want to keep your customers then treat them like your family. Smile and greet them. Be friendly and attentive to everything that they need. Customers are the bread and butter of your company. Businesses, in a way, are like a heart. When the business is doing well, it beats well and keeps a steady rhythm. Yet, when the business is failing, it flatlines and eventually will fade out. Customers are what keeps a business healthy and thriving. Start a customer loyalty program and place them on a pedestal. They are the beating heart of your company. If you implement all these steps into your digital sales funnel, your business is going to be a success.