Common SEO mistake made every day
Search engine optimization mistake (SEO mistake) can affect how readers find your website. It can mean all the difference in being at the top of page 1 in Google or the bottom of page 25. While SEO may be a big factor, it’s a difficult concept for some to grasp. They have a hard time rising above their competitors in internet land. But I’m here to tell you that it’s not that hard. You have to have perseverance, patience and be willing to work hard every day.
But I don’t claim to be an SEO expert. In fact, I am very from it. Here are some mistakes I have made (and I’m sure I’m in good company).
Website owners don’t optimize their content. This is big SEO mistake. We’re either not using enough keywords or not using the correct keywords. It’s so hard! This is why there are fantastic tools like Google Keyword Planner. Simply type in a word and it brings up competitive keywords that will get you back in the game. Let’s say your blog post is about gardening. You could use any of these keywords: vegetable garden, garden design, botanical garden, home garden, or indoor garden. This is just a sample, of course, but you get the idea. A blog post with the keyword indoor garden is going to get more traction than simply one with the keyword garden.
You don’t have authentic meta tags or title tags is an SEO mistake. I’ve worked nearly five years on newspapers and graduated journalism school—guess what? I struggle with writing headlines. It’s not an easy task but headlines don’t have to be award-winning. Take the pressure off yourself. They just have to be captivating. Why would I, as a reader, want to read your content? Make the title informative, catchy or persuasive. If headlines aren’t your thing, have a colleague or friend read your article. I’m sure they could give you some pointers. These are tags that are going to be shared throughout social media. Make them stand out.
Meta tags are also important. This describes the content to your reader. This is another area in which I really struggle. Most search engines give you 160 characters, a bit more than Twitter. Persuade the reader to read your content. It’s what fiction writers call the hook. You have captured the reader’s attention and draw them into your website. Otherwise, you’re giving the searcher good reason to keep scrolling onto your competitor. Make them stop. Make them think: Hmm; maybe this is useful information. And then they click. You got ‘em.
Other SEO mistake is if you have poorly written content. The more you write, then the better writer you will become. I’m a website owner and I know most of you are as well. While I write my own content, I realize a good majority of you may hire writers. I respect that. But hold your writers to a standard. Don’t accept any content that is poorly written. If there are errors in spelling or punctuation, have the writer fix it. If there are sentence structure errors, don’t pay the writer until they do an above average job. You have an image to uphold as the website owner. The poor writing of that writer reflects on you. Don’t accept anything less than the absolute best.
Broken links is an SEO mistake. Posting links on your site make your site credible and trustworthy. However, every so often, you have to check all your links. Should you have any broken links, Google sinks your search engine ranking. This absolutely sucks. A way to keep on top of this is by stellar customer service. Have a live customer service chat, an e-mail and a contact form where readers can report these inoperable links. Another method is to do a thorough website audit. It should tell you exactly which links are broken. Fix your links and watch your ratings soar once again.
SEO mistake is if you have duplicate content. This could mean one of two scenarios. The first scenario is that you have your original content on your site with two or more links. This is called duplicate content. On the flip side, you could have plagiarized content from another site and placed it on your own—in which I hope you do get caught. You’re taking the hard work of someone else and using it to your benefit. Either case with sink your ratings with Google and other search engines. Honest website owners will not encounter this problem, but those that have this problem should remove the content and write unique content that is original to their niche.
Expecting fast results is an SEO mistake. And finally, website owners should realize that SEO is going to take time. You’re not going to jump to the top of Google’s page 1 overnight. You’re not going to wake up to thousands of viewers looking at your content. It takes hard work and dedication to get to that stage. Algorithms are constantly changing as the web crawlers view content on your website. Just focus on creating great content and you’re going to reap the rewards.