Boost social media engagement with visual marketing
There’s no secret formula to getting traffic to your social media content. Except I’ll tell you this: you have to write outstanding content and have an amazing marketing strategy. While most do not excel at both things, it’s common to be exceptionally skilled at one or the other. But, if you can rise above your competitor and excel and both—well, you may have what it takes to win at social media engagement.
The best way to pull in your audience is by visual marketing. Social media is where you use videos, graphics or pictures to grasp their attention. It’s similar to what an author does with their first sentence of chapter one. Your graphics act as a hook to draw your reader in and keep them reading. But what is the best way to do this?
Infographics are a great way to find your target audience. Throughout every social network, you’re going to see these. They are large graphics that contain a great deal of information. Usually, the information is compact in the graphic. Statistics and facts are commonly seen in infographics, but it could just be a list of items. What you’re doing is pulling out information from your article and making it more visually appealing for your reader. But here are some pointers:
Choose your font carefully. Never use san serif fonts (Arial / Helvetica); decorative fonts (Pineapple delight) or script fonts (Black Chancery). Notice that all these fonts are difficult to read, compared to Georgia (which I’m typing in). Georgia is a serif font. These fonts have tails at the ends of specific letters, such as t, j, y and so forth.
Don’t make fonts too small. In most infographics, the size of font varies. Creators of the infographics vary the font size to make specific information stand out. Yet, when you cram information in and make the text too small, people have to squint in order to read it. This is very difficult on the eyes.
Only use it as a supplement to your article. Are you pulling information out of your article to put in the infographic or is the information from another source? If you’re pulling it directly from your article, you may choose to rephrase the statistics and relevant information. If it’s from a different source, make sure to cite the information. You don’t want to get cause plagiarizing someone else’s hard work.
It’s also a great idea to get personal. Do you have a physical business (meaning that you rent commercial property for your business) or do you work only online from home? If you have others that work for you (and even if you don’t), posting behind-the-scene photos can increase your social media engagement. Customers like to see the inside of a company, want happens behind the scenes and how their product is made. Post photos of company achievements and company parties. This shows that you are stepping away from your logo; it shows that you have a humanistic side and that you relate well to your customers.
On the same note, videos can increase social media engagement. This doesn’t mean that you have to get in front of the camera. If you’re camera shy, take videos of your products. Show how they work or do a fun review video with random people. For instance, select a handful of customers that have never before tried your product. Put them in a conference room and film their reactions. The video could be comical and draw more people to your company. You could also film video tours of your company, such as a behind-the-scenes tour of how a product is manufactured. The sky is the limit.
You can also schedule your posts to reach your target audience in the peak times of the day. Each social network has its own time when most users occupy the site. The best time to post to Facebook, for instance, is at 1 p.m. either on Thursday or Friday to get the most shares. Noon to 6 p.m. Monday – Friday is the most popular time for Twitter, while Monday (between 3-4 p.m) is the best time for Instagram. Once you have these peak times down, you’re going to find that you have more engagements to your content.
Finally, you have to step out of your comfort zone. You have to create content for just about everything. This includes creating photos for National Cat Day, National Bubblegum Day or any other crazy holiday out there. Boosting engagement is the key here. If you want more traffic to your site, you have to be willing to reach out to get it. Try to stay in your niche as much as possible, but also have fun. If you have the right people following you, they’re going to appreciate the fact you celebrate these goofy days. Social engagement is not always easy. In fact, it’s hard work. But if you never give up, you’re sure to master it.